الإمارات تتصدر تبني الذكاء الاصطناعي في مجال التسوق الرقمي

كشف مسح حديث أجرته شركة “شيك أوت.كوم” المتخصصة في المدفوعات الرقمية، تحت عنوان “التجارة القائمة على الوكلاء 2026: واقع طلب المستهلكين وجاهزية التجار”، أن دولة الإمارات تتفوق على جميع الأسواق التي شملها الاستطلاع من حيث سرعة تبني تقنيات الذكاء الاصطناعي في عمليات الشراء عبر الإنترنت. وفقاً للنتائج، يتوقع المستهلكون الذين لم يستخدموا بعد هذه التقنية في الإمارات أن تشكل الوكلاء الذكيون ما لا يقل عن عشرة بالمائة من مشترياتهم الرقمية خلال العام المقبل.

منهجية البحث وعينة المشاركين

استندت الدراسة التي نفّذتها “شيك أوت.كوم” بالتعاون مع مؤسسة “Censuswide” إلى استبيان شمل 12,005 مستهلك من ستة أسواق رئيسية هي المملكة المتحدة، الولايات المتحدة، البرازيل، الصين، فرنسا، والإمارات. كما تمّ استجواب 400 مدير في قطاع المدفوعات يعملون بدوام كامل في المملكة المتحدة والولايات المتحدة، لتوفير نظرة شاملة حول سلوك المستهلكين وتوجهات التجار.

مستوى الارتياح لدى المستهلكين الإماراتيين

أظهر المسح أن 79 % من المستهلكين في الإمارات يشعرون بالراحة عندما يُسمح للذكاء الاصطناعي بإتمام عمليات الشراء بالنيابة عنهم، بينما أبدى 2 % فقط عدم وجود أي دافع لاستخدام وكيل ذكي في التسوق. كما أبدى 64 % من المستجيبين أن الوكيل الذكي سيختار لهم ملابس تتناسب مع أذواقهم بصورة أفضل مما يمكنهم تحقيقه بأنفسهم.

التحفظات المالية والبيانات الشخصية

امتد هذا الشعور بالثقة إلى الفئات التي 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